Basic marketing: a marketing startegy planning approach (18th ed) William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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Publication details: New York: McGraw Hill, 2011.Edition: 18th edDescription: xxxix. 745 p. : col. ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Notes	Barcode
Book	MILA University Central Library General Stacks	HF5415.13 .M378 2011 (Browse shelf(Opens below))	Available	SOBM	0002269

Revised ed. of Basic marketing: a managerial approach/ E. Jerome McCarthy, William D. Perreault, Jr.

Includes bibliographical reference and index.

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