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Principles of contemporary marketing/ David Kurtz.

By: Publication details: Delhi, India: Cengage Learning India Private Limited, 2012Edition: 15th edDescription: xxxvii, 662 p. : ill. ; 28 cmISBN:
  • 9788131519585
Subject(s): LOC classification:
  • HF5415 .K96 2012
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Holdings
Item type Current library Call number Copy number Status Notes Barcode
Book Book MILA University Central Library General Stacks HF5415 .K96 2012 c.3 (Browse shelf(Opens below)) 3 Available School of Management and Business 0003202
Book Book MILA University Central Library General Stacks HF5415 .K96 2012 (Browse shelf(Opens below)) Available SOBM 0002512
Book Book MILA University Central Library General Stacks HF5415 .K96 2012 c.2 (Browse shelf(Opens below)) Available SOBM 0002513

Includes bibliographical references and index.

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