Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

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Publication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Book	MILA University Central Library General Stacks	HF5415.13 M3586 2011 (Browse shelf(Opens below))	000486	Available	SOBM	0000434

Includes bibliographical references and indexes.

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