Be your own brand : achieve more of what you want by being more of who you are / David McNally, Karl D. Speak.
Publication details: San Francisco, CA : Berrett-Koehler Publishers, c2011.Edition: 2nd ed., updated and expandedDescription: ix, 143 p. : ill. ; 22 cmISBN:- 9781605098104 (alk. paper)
- 158.1 22
- BF697 .M385 2011
| Item type | Current library | Call number | Copy number | Status | Notes | Barcode | |
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Book
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MILA University Central Library General Stacks | BF697 .M385 2011 (Browse shelf(Opens below)) | 000559 | Available | SOBM | 0000513 |
Includes bibliographical references (p. 135-136) and index.
Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand.
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