MILA International University

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Advertising and promotion: an integrated marketing communications perspective(10th ed) George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 10th ed Global editionPublisher: [Singapore] : McGraw-Hill Education, ©2015Availability: Items available for loan: MILA University Central Library [Call number: HF5823 .B387 2015] (2).

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Advertising and promotion: an Integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 12th ed.Publisher: New York : McGraw-Hill Education, 2021Availability: Items available for loan: MILA University Central Library [Call number: HF5823 .B387 2021] (1).

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