Davis, F. W.

Building a customer responsive organisation : the quality way / F. W. Davis & K. B. Manrodt - New Delhi : Infinity Books, 2002. - xvii, 416p. : ill. ; 21 cm.

"The best of Blackwell business"--Cover. Previously published as: Applying the TQM to customer responsive management.

Includes bibliographical references and index.

8179290131


Customer services--Management.
Consumer satisfaction.
Total Quality Management

HD4461 / .D37 2002
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