Advertising and IMC: principles and practice (10th ed) principles and practice Sandra Moriarty, Nancy Mitchell, William Wells.
By: Moriarty, Sandra
Contributor(s): Mitchell, Nancy
Publisher: Boston: Pearson, 2015Edition: 10th ed Global editionDescription: 669 p. : col. ill. ; 28 cmISBN: 1292017392; 9781292017396Subject(s): -- AdvertisingLOC classification: HF5823 | .W455 2015
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MILA University Central Library General Stacks | HF5823 .W455 2015 (Browse shelf) | Available | SOBM | 0001758 | |
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MILA University Central Library General Stacks | HF5823 .W455 2015 c.2 (Browse shelf) | Available | SOBM | 0001759 | |
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MILA University Central Library General Stacks | HF5823 .W455 2015 c.3 (Browse shelf) | Available | SOBM | 0001760 |
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| HF5823 .B387 2021 Advertising and promotion: an Integrated marketing communications perspective / | HF5823 .D74 2014 Creative strategy in advertising/ | HF5823 .K45 2005 Kleppner's advertising procedure / | HF5823 .W455 2015 Advertising and IMC: principles and practice (10th ed) principles and practice | HF5823 .W455 2015 c.2 Advertising and IMC: principles and practice (10th ed) principles and practice | HF5823 .W455 2015 c.3 Advertising and IMC: principles and practice (10th ed) principles and practice | HF5825.J46 2014 Creative Strategy In Advertising / |
Includes bibliographical reference and index.
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