Strategic brand management: building, measuring and managing brand equity (4th ed) Kevin Lane Keller
By: Keller, Kevin Lane
Publisher: Essex: Pearson, 2013Edition: 4th ed Global editionDescription: 590 p. : col. ill. ; 28 cmISBN: 9780273779414Subject(s): -- Product management | -- Brand name product | -- MerkenLOC classification: HD69 .B7 | K45 2013
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HD69 .B7 K45 2013 (Browse shelf) | Available | SOBM | 0002074 | |
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MILA University Central Library General Stacks | HD69 .B7 K45 2013 c.2 (Browse shelf) | Available | SOBM | 0002075 |
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| HD62.7 .S273 2016 Essentials of entrepreneurship and small business management (8th ed) | HD62.7 .S273 2016 c.2 Essentials of entrepreneurship and small business management (8th ed) | HD69.B7 K449 2008 Strategic brand management : a European perspective / | HD69 .B7 K45 2013 Strategic brand management: building, measuring and managing brand equity (4th ed) | HD69 .B7 K45 2013 c.2 Strategic brand management: building, measuring and managing brand equity (4th ed) | HD69 .P5 K47 2013 Project management : a systems approach to planning, scheduling, and controlling / | HD69.P7.S56 1997 Production : Planning, Control and Integration/ |
Include index.
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