Converging media : a new introduction to mass communication (5th ed) a new introduction to mass communication / John V. Pavlik, Rutgers University ; Shawn McIntosh, Massachusetts College of Liberal Arts.
By: Pavlik, John V. (John Vernon)
Contributor(s): McIntosh, Shawn
Edition: Fifth editionDescription: xxxiii, 435 p. : col. ill. ; 28 cmISBN: 9780190271510Subject(s): Mass media | Digital media | InternetDDC classification: 302.23 LOC classification: P90 | .P3553 2017| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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MILA University Central Library Reference | P90 .P3553 2017 (R) (Browse shelf) | Not for loan | SOBM | 0002546 |
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| P87.5 .C43 2011 (R) c.2 A dictionary of media and communication / | P87.5 .C43 2011 (R) c.3 A dictionary of media and communication / | P90 .F26 1997(R) A history of mass communication :six information revolutions. | P90 .P3553 2017 (R) Converging media : a new introduction to mass communication (5th ed) a new introduction to mass communication / | P90 .R332 2016 (R) Refining Milestone Mass Communications Theories for the 21st Century | P90 .T94 2017 (R) Media today : mass communication in a converging world (6th ed) mass communication in a converging world / | P90 .T94 2017 (R) c.2 Media today : mass communication in a converging world (6th ed) mass communication in a converging world / |
Includes bibliographical references and index.
The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
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