Advertising and promotion: an integrated marketing communications perspective (11th ed)/ : an integrated marketing communications perspective George E. Belch, Michael A. Belch
By: Belch, George E
Contributor(s): Belch, Michael A
Publisher: New York: McGraw Hill Education: 2018Edition: 11th edDescription: xli. 767 p. : col. ill. ; 28 cmISBN: 9781259921698LOC classification: HF5823 | .B387 2018
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HF5823 .B387 2018 c.2 (Browse shelf) | Available | SOBM | 0002636 | |
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MILA University Central Library General Stacks | HF5823 .B387 2018 (Browse shelf) | Available | SOBM | 0002635 |
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Includes bibliographical references and index.
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