Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
By: Walker, Orville C., Jr
Contributor(s): Mullins, John W. (John Walker)
Publisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: 9780073381152 (alk. paper); 0073381152 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2011
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HF5415.13 M3586 2011 (Browse shelf) | 000486 | Available | SOBM | 0000434 |
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| HF5415.13 .K64 2016 c.4 Marketing management (15th ed) | HF5415.13 .K64 2016 c.5 Marketing management (15th ed) | HF5415.13 .K64 2022 Marketing management / | HF5415.13 M3586 2011 Marketing strategy : a decision-focused approach / | HF5415.13 .M37 2011 Essentials of marketing management/ | HF5415.13.M37 2012 Marketing Management : An Asian Perspective / | HF5415.13.M37 2012 c.2 Marketing Management : An Asian Perspective / |
Includes bibliographical references and indexes.
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