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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Publication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN:- 9780073381152 (alk. paper)
- 0073381152 (alk. paper)
- 658.8/02 22
- HF5415.13 .M3586 2011
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MILA University Central Library General Stacks | HF5415.13 .M3586 2011 (Browse shelf(Opens below)) | 000486 | Available | SOBM | 0000434 |
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| HF5415.13 .K64 2016 c.4 Marketing management / | HF5415.13 .K64 2016 c.5 Marketing management / | HF5415.13 .K64 2022 Marketing management / | HF5415.13 .M3586 2011 Marketing strategy : a decision-focused approach / | HF5415.13 .M37 2011 Essentials of marketing management/ | HF5415.13 .M37 2012 Marketing management : an Asian perspective / | HF5415.13 .M37 2012 c.2 Marketing management : an Asian perspective / |
Includes bibliographical references and indexes.
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