Advertising and IMC: principles and practice (10th ed) principles and practice Sandra Moriarty, Nancy Mitchell, William Wells.

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Publication details: Boston: Pearson, 2015.Edition: 10th ed Global editionDescription: 669 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Book	MILA University Central Library General Stacks	HF5823 .W455 2015 (Browse shelf(Opens below))	Available	SOBM	0001758
Book	MILA University Central Library General Stacks	HF5823 .W455 2015 c.2 (Browse shelf(Opens below))	Available	SOBM	0001759
Book	MILA University Central Library General Stacks	HF5823 .W455 2015 c.3 (Browse shelf(Opens below))	Available	SOBM	0001760

Includes bibliographical reference and index.

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